The SmartTrack project required a logo design that carried through some elements of earlier related branding materials while creating a new identity. The accompanying WordPress based website design serves as an information gateway for the City of Toronto's new subway extension plan. The emphasis was on clarity and ease of access to the vast amount of information and documents associated with the project. A simple interface was required to allow the City of Toronto Planning Department staff to edit and add content as the project develops.
Logo design, Website design, built with WordPress